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Why Bordeaux was our first testing ground

Camille Rethoré

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4 min read

Street and typical facades in central Bordeaux

We’re often asked why Loggia started in Bordeaux rather than somewhere else. The answer is simple: that’s where the three agencies were that agreed to test a simple listing-tracking spreadsheet, long before it became a real product.


Building with agencies, not just for them

Every feature in the product was born from a problem observed in the field, in those three pilot agencies. Automatic seller reports, for instance, exist because one of the teams spent its Friday afternoons writing progress updates by hand.


Roots we’ve deliberately kept

Two years later, more than 200 agencies use Loggia across France. But the team still spends time in the field with agents, in Bordeaux and beyond, so the product stays built for the daily reality of an agency rather than an abstract spec sheet.


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