Blog
The blog for agencies that keep moving
Field advice, real experience, and industry news, written by people who have sold listings.

Product
Multi-portal distribution: stop re-typing the same listing
Publishing a property on five different portals shouldn't take five times longer. Here's how the fastest agencies get it done.
Julien Perrot
·
5 min read

News
Data protection and listings: what's changing for real estate groups
Agency groups and networks are facing growing scrutiny over how they retain seller and buyer data. Here's what's actually required, without the legal jargon.
Julien Perrot
·
7 min read

Field
5 signs a seller is ready to sign
Some sellers still hesitate right up to signing, others made up their mind at the first viewing. Here's how to tell them apart.
Camille Rethoré
·
6 min read

Tips
What actually shortens your average time to sell
Average time to sell doesn't drop because you follow up faster. It drops when every stage of a listing has a clear owner.
Camille Rethoré
·
6 min read

Tips
What your buyers actually see online
A buyer spends less than two minutes on a listing, on average, before closing it or requesting a viewing. That decision comes down almost entirely to the photos.
Camille Rethoré
·
5 min read

Field
Inside the agency that doubled its portfolio in a year
Rethoré Immobilier went from 35 to more than 70 active listings in twelve months, without hiring a single additional agent. Here's how.
Camille Rethoré
·
8 min read

News
Why Bordeaux was our first testing ground
Loggia wasn't born in a Paris incubator, but around three pilot agencies in Bordeaux. That choice shaped the entire product.
Camille Rethoré
·
4 min read